At a time when all the hype surrounding corporate athletic corporate sponsorships has be centered on Adidas and their announcement that they would not drop professional athletes if they came out, what's been forgotten is that Nike, and their #BeTrue line, have been actively promoting being out in sports for years now.
On March 2nd Gus Kenworthy, sponsored by Nike (and ski gear co Atomic, as well as Monster and GoPro, all of which also maintained their sponsorships after he famously came out), posted to Facebook a pic of his killer new fade googs... with rainbow rims.
Nike making me feel very loved and supported with this custom pair of rainbow goggles! #BeTrue â›·?
Posted by Gus Kenworthy on Wednesday, March 2, 2016
Like Nike... How's about putting them to production, Gus is AWESOME... but we'd all like a pair too... and we'll buy em!